This is a good video (hopefully it works in all browsers, GDC's site is weird) about fairness in games. And by extension, stories.

https://www.gdcvault.com/play/1025683/Board-Game-Design-Day-King

Preferences are preferences, but some of them are much stronger than that. Things that feel wrong to us. Like we want to say, "that's not how stories should go!"

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